How to Design for Drag-and-drop Editors
Designing and developing email assets typically requires a team (or multiple teams) of specialists. Most designers aren't familiar with email design limitations, and many developers aren't familiar with special code snippets needed to make emails appear consistent across different email clients.
Drag-drop-editors for email platforms help solve these issues and provide opportunities for rapid email testing and deployment.
There is some debate as to whether or not marketers should use drag-and-drop editors or stick with HTML4 emails.
At ULAND, we strongly recommend that our clients use drag & drop editors to create their email templates.
Why? In short, because they are more sustainable, less prone to errors, faster, and email client compatible.
Iterable's in-built drag-and-drop editor is an email design plugin called Bee (https://beefree.io/). It gives marketers a simple and easy-to-use interface that allows them to generate beautiful emails without a significant amount of effort.
Drag-and-drop editors carry some design limitations (i.e. no button gradients), but none that will impair your ability to deliver top-notch email results.
However, it’s helpful to communicate these limitations to your design and/or brand team to set clear expectations up front.
We’ve created this free resource, How to Design for Iterable's Drag & Drop Editor, to help you communicate these parameters to others.
You can download this resource by clicking here
Email marketers around the world must manage many moving parts in their day-to-day job, so they seriously benefit from tools, like drag-and-drop editors, that help streamline their workflow.
Enjoy this resource and don't hesitate to reach out with questions!
The ULAND Team